What’s in a name? Maybe some free PR. That’s what Aon discovered New Year’s Eve.
What’s in a name? Maybe some free PR. That’s what Aon discovered
New Year’s Eve.
The insurance giant is planning to move into what used to be called the
Amoco Building in downtown Chicago. Though the Aon relocation won’t take
place until 2001, Chicago’s New Year’s Eve festivities included a laser
light show on the side of the building.
Sensing an opportunity for some serious attention, Aon quickly changed
its plans not to place its name on the structure until 2001. ’It was
obviously a good time to do it,’ said Aon VP John Roskopf.
The strategy worked. The Chicago Tribune ran a story on the decision and
the name change got repeated mentions during the night’s coverage.
Not everyone got the message, however. Last week, a Trib columnist noted
that local station WGN and the Chicago NBC affiliate kept referring to
the esteemed edifice as the Amoco Building. Hey, at least they didn’t
refer to it by its original name, the Standard Oil Building.