JACKSONVILLE: St. John & Partners Advertising and Public Relations staked its claim to the burgeoning Florida market last week, buying independent PR firm Bottary & Partners.
JACKSONVILLE: St. John & Partners Advertising and Public Relations
staked its claim to the burgeoning Florida market last week, buying
independent PR firm Bottary & Partners.
The deal clearly makes sense for both parties. St. John gets access to
Bottary’s affiliation with the global agency network Worldcom as well as
to the four-year-old agency’s surprisingly rich list of clients
(McDonald’s, Sprint PCS and Jiffy Lube).
’PR has been an important part of our mission from the start,’ St. John
chairman and CEO Dan St. John said in a statement. ’As we continue to
realize rapid growth, this acquisition demonstrates our resolve to house
the region’s strongest PR practice.’
Leo Bottary, Bottary’s president and founder, will become vice president
and director of public relations at the newly combined group. He and his
five staffers will move into St. John’s Jacksonville office.
St. John, which started with three people in 1984, now boasts more than
100 employees. In addition to its Jacksonville stronghold, the agency
also has offices in Pittsburgh and Detroit. The Bottary purchase will
bring its annual fee income from PR activities to an expected dollars
1.5 million in 2000.
St. John’s clients include Capital One, Ford Dealer Groups and Vistakon.