DEARBORN, MI: Ford has finally gotten moving on its long-awaited PR reorganization, but the automotive giant continues to come up empty in its search to replace departing top voice Vaughn Koshkarian.
DEARBORN, MI: Ford has finally gotten moving on its long-awaited PR
reorganization, but the automotive giant continues to come up empty in
its search to replace departing top voice Vaughn Koshkarian.
Koshkarian, who still handles the job of VP of public affairs from
Ford’s Dearborn headquarters, was named VP of Ford Asia Pacific late
The PR staff reorganization seems to be moving slowly but surely. So
far, the moves have essentially taken duties once handled by
since-departed directors and assigned them to the remaining three
directors. A fourth director, who will be responsible for communications
strategy, is expected to be hired once Koshkarian’s replacement is
named, according to Jim Vella, director of global operations.
’We haven’t added or subtracted people,’ he said. ’It’s more a
restructuring to better serve the company’s new structure.’ Ford CEO Jac
Nasser reorganized the company last October, creating four global
regions for the auto giant.
Recent high-level departures from Ford’s team of PR mechanics have
included Stuart Dyble, who returned to Britain to head up PR at
Ford-owned Jaguar (PRWeek Dec. 20, 1999).
Earlier last year, the company also lost Judith Muhlberg, former
director of public affairs for Ford’s automotive operations, and John
Spelich, whom Vella replaced in August. Muhlberg became vice president
of communications with Boeing, while Spelich left for a top
communications post at Gateway.
Under the new communications structure, Vella oversees the global news
office, media information and national public affairs. Ken Zino,
director of North American Ford brand operations and global product
development, oversees brand group PR while internal communications are
overseen by director Mel Stephens.