NEW YORK: Comedy Central is on the hunt for a PR consultant or boutique to help raise the profile of its web site.
NEW YORK: Comedy Central is on the hunt for a PR consultant or
boutique to help raise the profile of its web site.
The cable channel’s in-house PR team is looking for a firm with both
hi-tech and entertainment expertise. VP of corporate relations Karen
Nelson would not disclose a budget figure, saying only that the fee
would depend on the candidate’s quality and experience.
Nelson said the PR push is due to the site’s planned expansion of
original content. Increasing site traffic is the key goal of the
In other Comedy Central marketing news, the channel has finally hired a
West Coast PR director, Diana Greenberg, after an extensive search.
Greenberg was previously a publicist on Martin Short’s syndicated talk
Comedy Central is one of a handful of cable networks attempting to
heighten its web presence. MTV recently recruited three in-house
staffers to publicize its web output. Parent company Viacom reportedly
is looking to spin off the interactive unit in the near future.