SAN DIEGO: Stoorza Ziegaus Metzger (SZM), the largest of California’s few remaining independent public affairs firms, has hired Paul Sanchez to lead its San Diego office.
SAN DIEGO: Stoorza Ziegaus Metzger (SZM), the largest of
California’s few remaining independent public affairs firms, has hired
Paul Sanchez to lead its San Diego office.
Sanchez, who joins as EVP/GM, arrives at SZM from Watson Wyatt’s Human
Capital Group in New York. There, he led the company’s communications
and education practice and served as director for the group’s dollars 25
million global communications arm. An author who has written books and
articles on organizational communications, Sanchez also sits on the
11-member board of the IABC.
’Paul’s experience in organizational development and change-management
expertise will be very important as we move into California’s emerging
growth areas,’ said Stoorza president/CEO Dave De Pinto, who pointed out
that the firm has recently picked up a substantial amount of business in
the Internet and medical tech sectors.
Sanchez is the second of two major new hires SZM has made in recent
In mid-December, De Pinto hired former Democratic strategist Bob Morales
away from Ketchum to serve as a senior public affairs specialist,
focusing on the Los Angeles, Sacramento and Inland Empire markets.
Previously a senior executive with Ketchum’s corporate and public
affairs practice, Morales brings more local political savvy to the
His past experience includes a stint as acting chief of staff to LA city
councilman Richard Alarcon as well as a role as a key campaign advisor
during Alarcon’s successful run for the California State Senate.
With about dollars 8.5 million in annual fee revenue in 1999 and 90
full-time employees in five offices throughout the state, Stoorza is the
biggest PR firm in San Diego and claims to be the largest independent
public affairs-oriented agency in California. Current clients include
City National Bank, the Los Angeles Airport Expansion, imammogram.com
and the San Diego Workforce Partnership.