Some of these West Coast start-ups are taking the spirit of Valentine’s Day a bit too seriously.
Some of these West Coast start-ups are taking the spirit of
Valentine’s Day a bit too seriously.
It’s no secret, of course, that new Silicon Valley-area companies are
practically falling over themselves trying to get the attention of the
best hi-tech PR agencies. But few have resorted to outright romantic
courtship - until now. Witness the recent experience of Emeryville,
CA-based UpStart Communications.
Last week, a messenger from a new company named Versata dropped by the
office with a dozen roses and an elaborate come-on: ’Dear Patty (Lund,
agency CEO), UpStart Communications is our top choice for a new PR firm
at this point. I know you’re busy, but I would love an opportunity to
meet with you and your company. These flowers are certainly not to
oblige you in any way. I thought I’d turn the challenge of getting your
time into a great opportunity to send someone flowers. In this
crazy-busy world we seem to be working in, no one gets enough
UpStart president Kimberly Fox painted Versata’s pursuit as a sign of
’I’ve been doing tech PR for 11 years, and this is a first for me,’ she
said. ’It’s a tempting time to over-commit and under-deliver - we’re
turning down five to 10 new business calls per day. We don’t do it
because we’re trying to protect our own brand ... but I can remember the
days we used to beg for budget.’
Alas, UpStart did not prove impervious to the charms of Versata’s
gimmick: Lund has agreed to meet with the fledgling company at some
point in the near future. ’We figured the least we could do was return
the favor,’ said Fox.