DALLAS: Kevin Sullivan is trading in his high-top sneakers for an NBC blazer.
DALLAS: Kevin Sullivan is trading in his high-top sneakers for an
Sullivan has been lured away from his post as communications VP for the
National Basketball Association’s Dallas Mavericks to serve as
communications VP for NBC Sports. Starting next week, he will take over
publicity for the New York-based broadcasting division.
Leading a four-person staff, Sullivan will plan communication strategies
and work to raise awareness of the network’s sports programming. The
post will also entail involvement with web site development and new
Sullivan replaces Ed Markey, who left the network in November to take a
job with the NBA’s Cleveland Cavaliers. Sullivan will report to Kassie
Canter, NBC’s SVP of corporate communications, and work closely with NBC
Sports chairman Dick Ebersol and president Ken Schanzer.
Sullivan joined the Mavericks as a PR assistant in 1980 - before the
newly franchised team even hit the court.
In December 1998, the Mavericks loaned him out to serve as chief
spokesperson for Dallas’ efforts to nab the 2012 Olympic games. Attorney
Michael Sorrel will handle Sullivan’s duties on an interim basis until a
new unpaid PR executive can be recruited.