CHICAGO: Sensing an opportunity to distinguish itself in the burgeoning midwest hi-tech market, Click Commerce is upping its PR ante to dollars 25,000 per month.
CHICAGO: Sensing an opportunity to distinguish itself in the
burgeoning midwest hi-tech market, Click Commerce is upping its PR ante
to dollars 25,000 per month.
The six-year-old company hired Larry Mathias as its first-ever director
of PR and Golin/Harris as agency of record earlier this month. While
Click may devote some marketing dollars to advertising as well, the PR
push will come first.
’We just believe PR is better value,’ said Ed Vesley, VP of
Mathias, who arrives at the company following a corporate stint at
Computer Associates and agency turns at Selz/Seabolt Communications and
the Financial Relations Board, described Click as ’the most
under-covered dot-com in this space.’ Though Click’s
business-to-business applications aren’t the kind of products that grab
a lot of headlines, Mathias sees room for improvement.
He cites the company’s midwest location as one reason for the lack of
coverage: ’The people who are covering this space are on Route 128
(outside Boston) or in Silicon Valley. The challenge is making sure you
can reach them.’
Vesley and Mathias have given Golin/Harris’ San Francisco office very
specific targets, including getting six stories printed about the
company per month, arranging 40 speaking engagements per year for
company officials at key conferences and arranging quarterly meetings
with industry analysts.
If Golin meets these goals, the dollars 25,000 monthly PR figure could
’We will spend more when we see results,’ said Vesley.
Since Click is privately held, neither executive could comment on plans
for an IPO, but it’s fair to assume that one is in the company’s
Sources put the company’s annual sales in the range of dollars 25