CHICAGO: Ruder Finn’s Chicago outpost closed out January with dollars 1 million in new business from five hi-tech clients - accounts that have already spurred changes in the practice’s structure.
CHICAGO: Ruder Finn’s Chicago outpost closed out January with
dollars 1 million in new business from five hi-tech clients - accounts
that have already spurred changes in the practice’s structure.
Managing director Howard Solomon said the Chicago technology practice
has been split into two new groups, an Internet-focused arm and an
enterprise applications unit. Casy Jones, formerly with Metzger &
Associates, has been hired to head up the new Internet practice, with
support from Rose Maciejewski, formerly with NoyesRobertson. Ruder Finn
now boasts roughly a dozen staffers working on hi-tech business in
Chicago and plans to hire 10 more.
Solomon was brought in to rejuvenate Ruder Finn’s Chicago office three
years ago. Though year-end figures aren’t yet available for 1999,
Solomon said the recent tech wins put the office on target for 2000
revenue of ’well over dollars 3 million.’
Chief among the new tech clients is Spyglass, a company that evolved out
of a University of Illinois group of hi-tech entrepreneurs. Spyglass had
been working with Shandwick, but switched agencies after being courted
by Ruder Finn for over a year, Solomon said. While Spyglass isn’t
RF/Chicago’s largest client, Solomon believes its midwest name
recognition will help attract other hi-tech accounts.
The other new clients are Telstreet.com, a wireless portal site; Cofix
Systems, an IT services organization; eBenx, a business-to-business
health benefits trading operation and USOPnet, the electronic
procurement division of US Office Products.
Solomon added that the enterprise solutions group will likely announce
an account win in the mid-six-figure range within the next few weeks.