BOSTON: The Rasky/Baerlein Group has expanded its reach with the opening of an office in Washington, DC and the acquisition of Wortman Works Media and Marketing in Nashville.
BOSTON: The Rasky/Baerlein Group has expanded its reach with the
opening of an office in Washington, DC and the acquisition of Wortman
Works Media and Marketing in Nashville.
R/B, which has occupied office space in DC for several months, recently
appointed former Powell Tate group director Read Scott-Martin to lead
the office and is beginning to look for additional staff members. While
at Powell Tate, Scott-Martin helped recruit and direct industry
coalitions supporting anti-trust enforcement in the Microsoft case.
’There are a number of qualities we look for in people who we make part
of our management team,’ said R/B chairman Larry Rasky. ’We look for
intelligence and integrity, and Read brings both of these attributes to
The DC office is currently servicing between six and eight existing R/B
accounts, but Rasky said that he expects to have at least one
significant client announcement within the next few weeks. The office
will handle both PR and public affairs, particularly at the grass-roots
With the acquisition of Wortman Works, which was founded in 1998 by
Jules Wortman, R/B is hoping to grow a strong regional presence. The
deal also lets the agency get in on the emerging trend of PR agencies
pairing with entertainment firms.
’To grow outside of the entertainment industry, we needed more support,’
said Wortman, adding that she had been in talks with R/B since June.
While the value of the acquisition and revenues for Wortman Works were
not disclosed, it’s not likely to have been a huge financial
transaction, since Wortman Works has seven clients and four employees.
Wortman, however, described the deal as ’good value, and very profitable
for everyone involved.’