BOSTON: The PRSA’s Technology Section has settled on Boston as the site for its ’Tech 2000’ symposium.
BOSTON: The PRSA’s Technology Section has settled on Boston as the
site for its ’Tech 2000’ symposium.
The conference, focusing on business communications in the Internet age,
will be held on Monday, March 27 at the Boston Marriott Copley
Place.
This is the first time the annual meeting is taking place in Boston.
Robert Davis, president and CEO of Lycos, will be the keynote
speaker.
Panelists include Middleberg + Associates chairman Don Middleberg and
Brodeur Worldwide CEO John Brodeur.
According to conference co-chair Lee Levitt, Boston was a natural choice
for this year’s conference because of its status as a center for the
hi-tech industry. While it might seem that Silicon Valley would precede
Boston as the ideal conference stop, Levitt said that the meeting’s
location hinges on the PRSA’s ability to find a co-chair in the market
where it is being held. Hence the selection of Boston, with Howard
Sholkin, marketing programs manager for Compaq in Stow, MA, slated to
serve in the co-chair role.
More than 400 PR pros and journalists are expected to turn out for the
all-day conference, which will cover everything from international PR to
crisis communications in the electronic age. Two tracks will run
simultaneously throughout the day, with one geared toward practitioners
who serve hi-tech companies and institutions, and the other designed for
PR pros wanting to learn about using technology in their day-to-day
work.
’For large companies with international interests, the changes that the
Internet has brought are very dramatic,’ said Levitt. ’Every controversy
or crisis has the potential to attract attention all over the world, and
companies have to be prepared for this.’ He added that the session on
international PR should be of particular interest to the Boston PR
community, since almost all hi-tech products and services rapidly enter
the international market.
Those wishing to attend the conference can register online at
http://www.prsa.org/techconf/reginfo.html or by contacting Jeneen Garcia
at the PRSA national office (212-460-1482).
