WASHINGTON, DC: Trying to make the US a greener country could mean lots of greenbacks for a PR firm with Washington clout.
WASHINGTON, DC: Trying to make the US a greener country could mean
lots of greenbacks for a PR firm with Washington clout.
The DC public affairs and PR communities were abuzz last week with
rumors that the Environmental Protection Agency was about to release an
RFP for a lucrative PR assignment regarding its much heralded Energy
The program is designed to encourage the use of energy-efficient
equipment in order to reduce air pollution.
The five-year PR contract is expiring, and, under government rules, the
EPA must open competition for the account to all comers. It is not clear
whether the contract will be let out in a single package or divided into
several components. The current holder of the contract is ICF
Associates, a Washington-based environmental consulting firm whose ad
partner is DDB Needham.
While the overall size of the contract is expected to be around dollars
50 million, an EPA spokesperson refused to divulge how much of the
bounty will be devoted to PR. Still, it is difficult to imagine the sum
not being well into the seven-figure range annually.
The Energy Star competition is expected to involve most of the major
multinationals with a substantial DC presence. However, the necessary
environmental expertise demanded by the project will likely require
partnering with an environmental consulting firm.
Sources on K Street and inside the EPA hinted that Energy Star’s top
execs are interested in devoting a greater percentage of their marketing
dollars toward branding.