The days leading up to the Super Bowl can always be counted on to provide a mix of promotions gone awry, media relations gaffes and general idiocy in the name of hype. This year’s festivities, alas, did not disappoint.
The days leading up to the Super Bowl can always be counted on to
provide a mix of promotions gone awry, media relations gaffes and
general idiocy in the name of hype. This year’s festivities, alas, did
Best was a promotion run by Nashville radio station 103.3 FM. Hoping to
take advantage of the frenzy surrounding the Tennessee Titans’ unlikely
run to the big game, the station announced that its PR minions had taped
two tickets to the belly of a police officer and that they were there
for the taking. The problem? Many of the city’s officers hadn’t been
notified about the promotion and were understandably piqued when
football-mad townies started chasing them around town.
’We never expected the frenzy,’ said police department spokesperson Don
Aaron. ’It got ridiculous.’
To make matters worse, the ticket-bearing cop, motorcycle officer Jeff
Keeter, was not discovered. In the end, the two seats were auctioned
off, with proceeds going to the Police Athletic League.
Then there were the Titans’ media relations folks, who guarded the
sanctity of the media/player relationship with just a bit more
zealousness than paid bodyguards.
On ’media day,’ one reporter asked Titans linebacker Jevon Kearse to
autograph a copy of Sports Illustrated, which featured Kearse on the
cover for the first time. Kearse gladly signed, but was interrupted by a
member of the Titans’ media relations staff, who screamed at the
reporter and ripped away the magazines.
So there was hype a-plenty down in Atlanta - and, for once, the game
lived up to it. We’re already banking on Denver 24, Tampa Bay 10 in