SAN JOSE, CA: Yahoo!, the bluest of Internet blue-chips and one of the most coveted accounts in Silicon Valley, has been shopping all or part of its dollars 2 million PR business.
SAN JOSE, CA: Yahoo!, the bluest of Internet blue-chips and one of
the most coveted accounts in Silicon Valley, has been shopping all or
part of its dollars 2 million PR business.
PR director Diane Hunt confirmed last week that the company has been
meeting with a number of firms in the area. However, she would not say
exactly what Yahoo! has in mind or cast light on the company’s
relationship with current agency of record Niehaus Ryan Wong.
’This is a normal process for us,’ said Hunt, noting that additional
agencies might be needed to account for ’the growth and increasing
complexity of our business.’ She added it was ’entirely conceivable’
that Yahoo! might consider parceling out one or all of its three
property areas (entertainment/media, commerce, communications,) to
As for NRW, Hunt pointed out that the agency has ’the strongest team
ever working on our business right now,’ before adding ominously, ’As I
see it, every day your agency has the opportunity to win or lose your
NRW principal Ed Niehaus downplayed Yahoo!’s flirtatious ways. ’Like any
smart company, Yahoo! looks very closely at their vendors. We know
they’re talking with other agencies, but our relationship with them is
very strong and in no more danger than it ever was.’
Despite Niehaus’ comments, the loss of even part of the Yahoo! business
would be a major blow to NRW. Since its launch five years ago, Yahoo!
has been the agency’s flagship account and biggest success story. And
even with high-profile clients like PlanetRx and The Motley Fool, NRW
would lose a significant portion of its estimated dollars 8 million in
annual fee income should it leave Yahoo!