NEW YORK: Mid-level PR job-hoppers garnered salary increases of as much as 35% in 1999, but the salary explosion should ease somewhat this year.
NEW YORK: Mid-level PR job-hoppers garnered salary increases of as
much as 35% in 1999, but the salary explosion should ease somewhat this
That was the main finding of the annual compensation report from PR
search firm Spring Associates. The report is compiled from the firm’s
database of over 6,200 corporate and agency pros.
Not surprisingly, the study found that lucrative opportunities abound
for PR pros in what has become a seller’s market. After two years of
modest gains, mid-level job changers garnered increases of between 18%
President Dennis Spring attributed the rise to candidates demanding
’salary parity’ with their peers. But he claimed that the ’salary
catch-up game’ has probably run its course. ’Now that salaries have
somewhat equalized, we expect to see the year end with ordinary salary
gains of 6% to 12%.’
The hottest sectors were business-to-business, financial and consumer
technology, with starting salaries up over 20%. Slower growth came in
public affairs and internal communications.
Asked if firms are hiring inexperienced staffers just to fill seats,
Spring said, ’There’s no doubt that people in the 1980s had more
experience (at that level) than they do in the 1990s. What that’s an
indicator of, I can’t say.’
This year’s report includes corporate and agency job descriptions, and
found that bonuses are now common at all levels of employment.
Next month PRWeek will release its own salary survey. To participate,
log on to www.cyberpulse.com/salarysurvey.