NASHUA, NH: Smart shifts in campaign strategy have begun to pay off for Al Gore in great PR that advertising can’t buy.
NASHUA, NH: Smart shifts in campaign strategy have begun to pay off
for Al Gore in great PR that advertising can’t buy.
According to Gore 2000 press secretary Doug Hattaway, the change in the
VP’s presidential campaign came about when the candidate decided to get
up close and personal with citizens in hotly contested states.
Rival Democrat Bill Bradley had been gaining positive press for his
low-key personal campaigning, including door-to-door and listening
sessions with small groups of voters. But Gore’s canvassers were able to
identify undecided voters in New Hampshire and invite them to open
’They could come and ask the questions they wanted,’ Hattaway
’It was a nice forum to let people know the real Al Gore as he was
moving from being a loyal VP to a presidential candidate.’
The sessions generated a good buzz among the locals. ’You can’t buy that
kind of advertising,’ added Hattaway, who noted that canvassers making
last-minute phone calls still heard positive feedback about the
Bradley’s late attack on the VP for unanswered questions about the 1996
fund-raising scandals clearly backfired, according to Hattaway. ’He
branded himself as the positive candidate, but when he saw himself
slipping in the polls, he broke a promise.’
Bradley’s last stand may be in the Super Tuesday primaries of March
’He has a tough case to make against the VP,’ said former New York state
Democratic chairman John Marino.