The beautiful thing about NFL-related promotions: sometimes you catch a 50-yard spiral in stride, other times you get sacked in your own end zone. To wit, check out the way football programs worked out for two marketing partners of the world champion St. Louis Rams.
The beautiful thing about NFL-related promotions: sometimes you
catch a 50-yard spiral in stride, other times you get sacked in your own
end zone. To wit, check out the way football programs worked out for two
marketing partners of the world champion St. Louis Rams.
Gateway was thrilled to donate two servers, worth about dollars 34,000,
to handle increased web site traffic spurred by the team’s unexpected
turnaround.
The computer maker asked for only a click-through button and some banner
advertising in return. The result: more eyeballs for Gateway and a
smooth Web experience for site visitors.
However, Domino’s Pizza franchiser Greg Neichter, who owns 13 outlets in
the St. Louis area, offered a dollars 1 discount every Monday for each
touchdown the Rams scored the day before.
Unfortunately for him, the Rams became one of the most prolific
offensive teams in NFL history, racking up seven touchdowns in their
playoff win over the Minnesota Vikings.
This translated into a dollars 7 per pizza discount, costing local
Domino’s operators more than dollars 900,000 (130,000 pizzas were
ordered that Monday).
