CAMPBELL, CA: Dumping the decidedly unsexy world of semiconductor PR to jump on the dot-com bandwagon, Silicon Valley veteran Susan Cain has closed Cain Communications, a firm specializing in work for chip companies, to birth Ilios Communications, a new agency focused on launching Internet start-ups.
CAMPBELL, CA: Dumping the decidedly unsexy world of semiconductor
PR to jump on the dot-com bandwagon, Silicon Valley veteran Susan Cain
has closed Cain Communications, a firm specializing in work for chip
companies, to birth Ilios Communications, a new agency focused on
launching Internet start-ups.
Cain’s five-year-old, dollars 2.26 million firm had about 12 employees
and boasted clients such as QuickLogic, Sirius Communications and
PMC-Sierra. However, many companies within the sector have recently
brought PR in-house, according to Cain, who said she will provide
transitional consulting services for her ex-clients as they seek new
agencies.
Cain said that it was easier to start from scratch in the Internet space
than try to reposition her existing agency: ’We established such a solid
reputation in this industry that it would be hard to gain interest
outside the industry, including from potential employees.’
