NEW YORK: On a night that celebrated the best and brightest of 1999, it was New Line Cinema that had its mojo working overtime.
New Line's PR campaign for Austin Powers: The Spy Who Shagged Me was the big winner at the inaugural PRWeek Awards dinner, held last Tuesday at New York's Marriott Marquis in a ceremony presented by actor Robert Wuhl.
New Line's PR team, led by Mary Donovan, took home the coveted Campaign of the Year award, as well as Arts & Entertainment Campaign of the Year and an honorable mention.
The night's other big winners were Omnicom siblings Porter Novelli, Ketchum and Brodeur Worldwide. Brodeur was named agency of the year. PN won for its cause-related and healthcare campaigns, while Ketchum grabbed the internal comms and international campaign of the year trophies.
Individual awards were handed out to BSMG chief Harris Diamond (PR pro of the year), PN's Peter Hehir (international pro), Lisa Skriloff (solo pro), The MWW Group's Larry Barrios (young pro) and USC's Sarah Mast, PRWeek's student of the year.
Southwest Airline's PR team flew away with the corporate team of the year award, while Sloane & Company was named best of the boutiques. Stanton Crenshaw Communications bested all other mid-sized agencies and also won Media Campaign of the Year for its work with The Weather Channel.