CAMBRIDGE, MA: In a first for Medialink, the company announced last week that it has formed an alliance with Weber PR Worldwide to serve as the agency’s preferred provider of Internet, broadcasting and PR research services.
CAMBRIDGE, MA: In a first for Medialink, the company announced last
week that it has formed an alliance with Weber PR Worldwide to serve as
the agency’s preferred provider of Internet, broadcasting and PR
Under the agreement, Medialink will provide Weber with technology such
as Internet-based streaming video and audio and satellite media
While the deal may appear to limit choices for Weber clients, the
agreement is non-exclusive, meaning that clients whose contracts
stipulate that they receive price quotes from multiple vendors will
still have a choice.
Weber VP of interactive communications Scott MacIver said that Medialink
would be the agency’s first option, unless they didn’t have the best
resources for a particular project.
’We looked at the available choices in the marketplace, and Medialink
has the broadest base of services,’ he said. ’They’re the right partner
Although it may not seem necessary to formalize the vendor relationship,
both parties said that there were pricing and efficiency benefits in
doing so. Medialink VP of marketing communications Gary Miller promised
that the new relationship would not prevent the company from being able
to deliver its services to other agencies.
’We have a history of being able to not only juggle one client but
many,’ he said. ’We have a series of stringers in every city around the
world, and we know what we can and can’t do.’
He added that Medialink remains free to forge similar partnerships with
other agencies, something he hopes will happen in upcoming months.