LOS ANGELES: First it was the PR agencies, then corporate America. Now, even academia is being raided by the dot-com world for top PR talent.
LOS ANGELES: First it was the PR agencies, then corporate America.
Now, even academia is being raided by the dot-com world for top PR
In a note circulated last week, the University of Southern California’s
Marshall School of Business communications director Robert Wynne
announced he is leaving to join Smalloffice.com, a Malibu-based online
resource for small businesses, as director of communications.
Wynne, who starts his new post Wednesday, spent three years at USC. He
was one of the key players behind the Marshall School’s first-time
placement on BusinessWeek’s annual list of the Top 25 MBA programs.
’Being at the business school whet my appetite to enter the real world
of business,’ Wynne said. ’There have been so many great success stories
in the Internet space out of USC.’
Wynne, who worked for home builder Kaufman and Broad before joining USC,
said he interviewed at many other dot-coms before settling on
’I am absolutely convinced this company will be a huge success,’ he
’Also, I thought I could learn a lot about the business-to-business,
e-commerce sector there.’
In the new position, Wynne will report to VP of marketing Michael Rogers
and oversee one to-be-hired PR manager. He will also be in charge of
finding a PR firm for the company.