CARSON, CA: Nissan North America moved quickly to fill its top PR spot following the departure of Jason Vines to Ford, promoting Debra Sanchez Fair to VP of corporate communications.
CARSON, CA: Nissan North America moved quickly to fill its top PR
spot following the departure of Jason Vines to Ford, promoting Debra
Sanchez Fair to VP of corporate communications.
Nobuo Araki, president of Nissan North America, told PRWeek that he
didn’t consider looking outside Nissan for a replacement. ’She is a very
good leader,’ he said, adding that Sanchez Fair’s familiarity with
Nissan’s revitalization plan - something she’ll need to communicate to
all the company’s publics - played heavily in her favor.
Sanchez Fair, a 10-year Nissan veteran, reports directly to Araki.
Filling her prior post (director of corporate communications) is Scott
Vazin, who was upped from corporate manager, public affairs.
Sanchez Fair said her major challenge is to maintain Nissan’s recent
positive PR momentum. While the US operation’s Japanese parent continues
to face major problems in its home market and elsewhere, North America
has emerged as a bright spot for the troubled automaker. In January,
Nissan sales in North America were up more than 22% from the prior
Vines, who spent two years heading Nissan PR, was credited with getting
the company back in the press spotlight, and Sanchez Fair thinks she can
keep the ball rolling. ’Nothing is going to stop that momentum,’ she
Sanchez Fair will also oversee the 22 corporate communications staffers
spread out among Nissan’s Carson, CA headquarters and outposts in DC and
Detroit. However, government affairs will now report to former general
counsel Ann Jennings, who has become VP and general counsel of legal and
government affairs. Last year, responsibility for government affairs had
been shifted to Vines, who frequently found himself commuting from
California to Detroit to Washington to oversee his various Nissan PR