WASHINGTON, DC: Intent on upping both awareness and overall PR efficiency, the National Association of Government Communicators (NAGC), which represents federal, state and local government communicators, has shuffled its PR plans.
WASHINGTON, DC: Intent on upping both awareness and overall PR
efficiency, the National Association of Government Communicators (NAGC),
which represents federal, state and local government communicators, has
shuffled its PR plans.
The Alexandria Group had won a bid two years ago to represent the
association, which currently claims a membership of approximately 450
The firm, however, resigned the account 90 days before the contract was
due to expire.
The NAGC promptly brought in Read-Poland (which finished second in the
earlier bidding process) this month and signed them to a deal worth
dollars 45,000 that expires on December 31. The agency will handle
executive management and strategy issues, while Core Association
Services (Fairfax, VA) will handle administrative matters.
NAGC president Joni Inman, who also serves as Lakewood, CO’s director of
citizen relations, said that the organization has been ’good at being
spokespeople for government organizations, but not good at tooting our
own horn.’ Through more effective and efficient use of PR, she hopes to
Among Inman’s goals are boosting the group’s membership, and she
believes the NAGC’s code of ethics is a strong selling point. She also
wants more visibility in the news media, particularly when it comes to
addressing issues regarding open access to information. She also hopes
to create speakers’ bureaus to help local groups learn more about the
art of effective communication.
The NAGC annual conference, to be held May 3 to 5 in Alexandria, VA,
will be somewhat of a PR coming-out party for the organization. Larry
Speakes, former Ronald Reagan press secretary and current senior advisor
to the Postmaster General, will speak. Also in attendance will be Steve
Davis, the chief spokesperson for the Jefferson County, CO sheriff’s
Davis was thrust into prominence by his role as chief public voice in
the days following the Columbine High School massacre.