You have to admire a PR firm that’s willing to risk a celebrity’s life in order to get its client noticed.
You have to admire a PR firm that’s willing to risk a celebrity’s
life in order to get its client noticed.
The client was Mares America, a manufacturer of diving equipment. And
Blumenfeld and Associates was the agency that gambled a life in the name
of PR, securing permission for weatherman Bill Evans to dive into the
shark tank at Connecticut’s Maritime Museum. From there, he broadcast
the morning’s forecast on national TV.
Despite years of requests, the museum had never allowed an outsider to
enter the shark’s domain. ’People believe that when they’re in a tank,
they’re less dangerous. That’s not true,’ said assistant animal curator
Added Evans, ’I wanted them to look on me as a friend, not a meal.’
The sharks, who congregated in the opposite corner of the tank from
Evans during his visit, apparently didn’t think much of the
meteorologist - but the press did. The stunt received coverage on the
front page of the next day’s Connecticut Post.