Presidential candidates love to talk about their grass-roots support.
Presidential candidates love to talk about their grass-roots
Now, a PR campaign is looking beyond the roots to candidates’ entire
Cramer-Krasselt’s Milwaukee office has created www.grasspoll.com for
client Briggs & Stratton, asking visitors to choose the best
presidential lawn. Voters can choose among the candidates’ lawns in
categories such as ’cleanest cut,’ ’least likely to make the cut’ and
’most creative hedging.’
Cramer came up with the idea as ’a way to have some fun with the
campaigns,’ said VP and director of PR Joel Curran. Briggs & Stratton,
which makes engines for lawn mowers, gave Cramer the freedom to hire
local photographers for the best possible shots. And while none of the
candidates has called to demand a reshoot, Curran still hopes for some
response. ’It’s not lawn-care season yet,’ he quipped.
The site debuted just before the Iowa caucuses, and has since attracted
hundreds of thousands of hits and coverage in The Wall Street Journal
and on Newsweek.com.