With the success of British men’s magazines Maxim and Stuff in the US, it will obviously be difficult for newcomers to break into the market.
With the success of British men’s magazines Maxim and Stuff in the
US, it will obviously be difficult for newcomers to break into the
But that didn’t stop British glossy FHM from trying.
When FHM hit the US racks on Valentine’s Day, it took drastic measures
to get noticed. Namely, it armed six scantily clad models with apple
pies (to show how American FHM could be) and unleashed ’em on
The comely crew showed up uninvited at Howard Stern’s radio show, Regis
and Kathie Lee, CNN, MTV and even the Paul Wilmer Agency. The only
notable gaffe (aside from a midtown fender-bender involving a lonely
taxi driver) was when the girls were dispatched to one of the premier
entertainment PR houses in town.
They had an exact target in mind: a man who represents an A-list actress
whom FHM is trying to woo onto the cover of the mag. Naturally, the pro
would swoon at the sight of this special Valentine’s Day gift, then hand
over the actress for a photo shoot, right? Not exactly. Turns out they
were barking up the wrong tree.
Said the pro’s long-time live-in boyfriend: ’They probably would have
done better to send over a few James Van Der Beek look-alikes wearing
the same outfits. But I can’t say that I’m disappointed that they opted
to go with the bimbos over the him-bos.’