TVN ups Hispanic Web, TV services

NEW YORK: Looking to further penetrate Hispanic markets in the US and abroad, Target Video News has expanded its package of broadcast and Webcast video news services.

NEW YORK: Looking to further penetrate Hispanic markets in the US and abroad, Target Video News has expanded its package of broadcast and Webcast video news services.

NEW YORK: Looking to further penetrate Hispanic markets in the US

and abroad, Target Video News has expanded its package of broadcast and

Webcast video news services.



TVN’s upgraded service will enable clients to adapt English-language

scripts, voice-overs and other broadcast components for the Hispanic

market.



Other available capabilities include VNR and b-roll production,

scripting and translation services for Spanish- and Portuguese-speaking

markets, targeted media distribution and multimedia Webcasting.



’Basically, we formalized and brought in-house a translation service and

the voice-over process,’ said TVN marketing director Brian Unger.



’Remember, we already had the ability to reach these markets.’



With more than 30 million Spanish speakers, the US is the fifth largest

Spanish-speaking population in the world. TVN will continue to

distribute its broadcast packages directly to major Hispanic TV outlets,

including stations that are a part of the Telemundo and Univision

networks.



Unger added that TVN will also host Hispanic video news segments on

Internet portals and multimedia sites as well as provide video news

distribution in Latin America for corporate, business and consumer news

subjects.



’The Spanish-language sites are really popular in Latin America,’ he

said.



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