SAN JOSE, CA: In the Internet world’s latest crossover hiring coup, eBay has landed HBO VP of corporate affairs Henry Gomez as its first VP of corporate communications.
SAN JOSE, CA: In the Internet world’s latest crossover hiring coup,
eBay has landed HBO VP of corporate affairs Henry Gomez as its first VP
of corporate communications.
Gomez, HBO’s lead PR executive beneath EVP of corporate communications
Richard Plepler, starts in his new role on March 22. He is the first
upper-level corporate communications executive for the four-year-old
Ironically, it was not a headhunter that delivered Gomez to eBay, but a
call he made to the site’s existing PR staff inquiring about the
possibility of special auctions for The Sopranos.
’When we found out about his consumer marketing communications
background and his previous experience with NYNEX on crisis work and
regulatory issues, we were really interested,’ said PR manager Jennifer
Gomez doesn’t anticipate a huge adjustment shifting gears from showbiz
to the dot-com world.
’Structurally, HBO is set up the way eBay would like to be eventually,’
he said. ’Both are hip, cutting-edge brands - just in different
industries and on different coasts.’
Gomez will report directly to SVP Steve Westly but said he will be
’working closely with CEO Meg Whitman’ - a factor that influenced his
decision to sign on, he noted. He will also be managing the four-member
internal PR team.