ALEXANDRIA, VA: As part of an effort to strengthen its management team amid explosive growth, The Motley Fool has bulked up its communications staff.
ALEXANDRIA, VA: As part of an effort to strengthen its management
team amid explosive growth, The Motley Fool has bulked up its
The financial media trailblazer last week bulked up its PR muscle by
adding heavyweights from The Gap and PBS. Jonathan Mudd, former director
of public affairs at The Gap, has joined as VP of media and
communication, while Carole Feld, previously SVP of communications and
brand management at PBS, becomes VP of brand marketing.
’We decided a couple of years ago that we want to be global and one of
the best-known global brands,’ said Motley Fool director of media and PR
Chris Hill. ’To be a world-class business, you need world-class
Mudd will oversee media and PR efforts as well as internal
communications for the company, which grew from 135 employees to 300
last year and expects to double in size again this year.
Hill said that Mudd’s Gap experience in public affairs, government
affairs and internal corporate communications was a major reason in the
decision to hire him, as was cultural fit.
’Corporate culture is such a huge part of working here and who we are,’
Hill explained. ’We need people who understand the mission of the
company and what the profession is, why people come to the site and why
they turn to us. (Mudd) understands what the company is all about.’
One of Mudd’s challenges will be to ensure consistency of message across
all of the company’s media, including its Web site, line of books,
weekly syndicated newspaper column, radio show and speaking appearances.
While Motley Fool may be best known for its site, Mudd said that the
company must be more aggressive in promoting the other endeavors.
Feld will be responsible for overseeing all promotions, marketing,
advertising and internal creative services.
According to Motley Fool co-founder and COO Erik Rydholm, Feld was an
appealing candidate because of her PBS experience publicizing shows and