The Motley Fool shores up its communications crew

ALEXANDRIA, VA: As part of an effort to strengthen its management team amid explosive growth, The Motley Fool has bulked up its communications staff.

ALEXANDRIA, VA: As part of an effort to strengthen its management team amid explosive growth, The Motley Fool has bulked up its communications staff.

ALEXANDRIA, VA: As part of an effort to strengthen its management

team amid explosive growth, The Motley Fool has bulked up its

communications staff.



The financial media trailblazer last week bulked up its PR muscle by

adding heavyweights from The Gap and PBS. Jonathan Mudd, former director

of public affairs at The Gap, has joined as VP of media and

communication, while Carole Feld, previously SVP of communications and

brand management at PBS, becomes VP of brand marketing.



’We decided a couple of years ago that we want to be global and one of

the best-known global brands,’ said Motley Fool director of media and PR

Chris Hill. ’To be a world-class business, you need world-class

talent.’



Mudd will oversee media and PR efforts as well as internal

communications for the company, which grew from 135 employees to 300

last year and expects to double in size again this year.



Hill said that Mudd’s Gap experience in public affairs, government

affairs and internal corporate communications was a major reason in the

decision to hire him, as was cultural fit.



’Corporate culture is such a huge part of working here and who we are,’

Hill explained. ’We need people who understand the mission of the

company and what the profession is, why people come to the site and why

they turn to us. (Mudd) understands what the company is all about.’



One of Mudd’s challenges will be to ensure consistency of message across

all of the company’s media, including its Web site, line of books,

weekly syndicated newspaper column, radio show and speaking appearances.

While Motley Fool may be best known for its site, Mudd said that the

company must be more aggressive in promoting the other endeavors.



Feld will be responsible for overseeing all promotions, marketing,

advertising and internal creative services.



According to Motley Fool co-founder and COO Erik Rydholm, Feld was an

appealing candidate because of her PBS experience publicizing shows and

individual episodes.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in