Taylor concedes Horn’s ’e-PR’ tag

SAN FRANCISCO: In today’s so-called Internet Economy, slapping an ’e’ in front of almost any word is about all it takes to name anything from a company to an industry - except if you happen to work in PR.

SAN FRANCISCO: In today’s so-called Internet Economy, slapping an ’e’ in front of almost any word is about all it takes to name anything from a company to an industry - except if you happen to work in PR.

SAN FRANCISCO: In today’s so-called Internet Economy, slapping an

’e’ in front of almost any word is about all it takes to name anything

from a company to an industry - except if you happen to work in PR.



Alan Taylor Communications learned this lesson the hard way last

week.



When the agency announced the launch of a new e-PR division focusing on

Internet start-ups (PRWeek, Feb. 21), it incurred the wrath of The Horn

Group, which filed in February 1999 to service-mark the slogan ’e-PR for

e-business.’



Horn Group principal Sabrina Horn confirmed that she had consulted with

attorneys on the matter, and that Taylor was asked to stop using the

e-PR label.



’I’m sure it was perfectly innocent, but we came up with it first. We

want to protect it as long as possible,’ Horn explained.



Taylor’s Bret Werner, who oversees the new division, said the agency

would not dispute Horn’s claim on the name and would be seeking a new

moniker.



’The name has no equity right now. While we would have preferred not to

have to rename (the division), this is very minor in the scheme of

things,’ said Werner.



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