Richard French & Associates spawns new NC hi-tech practice

RALEIGH, NC: Richard French & Associates formally threw its hat into the burgeoning North Carolina hi-tech ring last week, opening the doors on a new technology practice.

RALEIGH, NC: Richard French & Associates formally threw its hat into the burgeoning North Carolina hi-tech ring last week, opening the doors on a new technology practice.

RALEIGH, NC: Richard French & Associates formally threw its hat

into the burgeoning North Carolina hi-tech ring last week, opening the

doors on a new technology practice.



The group will be led by VP Terrell Mayton, who formerly served as VP of

marketing for Time Warner Cable. While RF&A has been handling some tech

business since its birth three years ago, president and CEO Rick French

said he had hesitated to devote a specific unit to hi-tech largely

because he hadn’t found the right person to lead the practice.



’Terrell is a very heavy hitter in the telecom world,’ he said. ’He

knows everyone.’



The two worked together between 1992 and 1998, when Mayton was at Time

Warner and French was SVP and head of PR at Rockett, Burkhead & Winslow,

which represented Time Warner. Most recently, Mayton was VP of

operations and marketing at holding company Rifkin & Associates.



Just as some hi-tech shops focus on hardware or software, French said

that Mayton’s telecom experience will play a big role in shaping the new

practice. The firm is already chasing several potential telecom clients,

and French hopes to have a dozen hi-tech accounts on board by the end of

the year. Currently on RF&A’s roster are MDEverywhere, which develops

mobile Internet-based automation tools for physicians, and Thrucomm,

which makes products to speed up ATM transactions.



The practice currently boasts six employees, but French expects to

increase this to upwards of a dozen within the next 90 days. While there

haven’t been any hi-tech revenue projections set for 2000, French said

that he’d be disappointed if the practice had less than dollars 1

million in fee billings.



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