Jonathan Bloom, a VP and partner at McGrath/Power Public Relations, has been there since the firm’s birth in 1983. Let’s give him a hand for maintaining his sanity and a sense of humor throughout the Silicon Valley boom.
Jonathan Bloom, a VP and partner at McGrath/Power Public Relations,
has been there since the firm’s birth in 1983. Let’s give him a hand for
maintaining his sanity and a sense of humor throughout the Silicon
How did you get into PR? I tore the PR section of the yellow pages out
of the phone book and went cold-calling with resume in hand. When I got
down to ’P,’ PRx in Cupertino, CA hired me.
How did you get where you are today? By treating each new assignment as
if my life depended on it.
What is your best and worst habit? Best: taking a personal interest in
my clients and employees. Worst: taking a personal interest in my
clients and employees.
What was your most embarrassing moment? Early in my career, I had a
disastrous meeting with a rather caustic editor who shredded the
We all left feeling as if our masculinity had been removed with a
Who put the ’bomp’ in the ’bomp shoo bomp shoo bomp’? James Brown - the
Godfather of Soul, Rap and High-Speed Interstate Car Chases.
Who do you hate most? People who drive too slow in the fast lane.
What is your idea of perfect bliss? A two-day work week, a fully stocked
wine cellar, a fast car with a full tank of gas, flexible tee times and
making my wife happy 24/7.
What would you do on a desert island? Not think about client issues or
Name one thing about your past that people would be surprised to
I could slam dunk a basketball and triple-jump more than 40 feet.
Who do you most look like? Tom Selleck, or so I’ve been told.
What is the best invention of all time? Free time.
Do you have a secret daily pleasure? French Roast Coffee (two large
mugs) and Ginseng in the morning, and exercise after work.
What will you do when you retire? Lower my golf handicap to single
digits, play with my kids (assuming we have some) and decompress from
20+ years in hi-tech PR.
What is your best ability? Gaining trust and following through on
I am also deadly with a lob wedge from 50 yards and in.
What does ’a highly integrated communications and marketing strategy’
REALLY mean? It means we are going to charge you a lot of money.