Ogilvy formalizes e-brand services

NEW YORK: In a move to formalize the e-commerce brand-building process, Ogilvy PR Worldwide and Alexander Ogilvy have launched a suite of services called Ogilvy e-brand.

NEW YORK: In a move to formalize the e-commerce brand-building process, Ogilvy PR Worldwide and Alexander Ogilvy have launched a suite of services called Ogilvy e-brand.

NEW YORK: In a move to formalize the e-commerce brand-building

process, Ogilvy PR Worldwide and Alexander Ogilvy have launched a suite

of services called Ogilvy e-brand.



The firm’s e-brand services cover areas such as defining, launching and

building business-to-consumer and business-to-business e-commerce

brands; providing IPO support; and public policy leadership. While

Ogilvy has been offering many of these services for a while, it hadn’t

formally branded the offerings until now.



’Especially with start-up companies that are more concerned about

getting their name out, it’s important to have a baseline in place,’

said James Williams, managing director of Ogilvy’s Los Angeles office.

’It allows people who have not dealt with PR agencies to learn how to

work with us and how we can become better partners with them.’



According to Ogilvy Prexy Bob Seltzer, Ogilvy and Alexander Ogilvy work

with nearly 100 dot-com clients, including IBM and eToys.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in