Medialink enters Latin Am with IMS

MIAMI: In a deal that formalizes and extends a distribution relationship that has been in place for over a year, International Media Services and Medialink Worldwide have paired to launch Medialink Latin America.

MIAMI: In a deal that formalizes and extends a distribution relationship that has been in place for over a year, International Media Services and Medialink Worldwide have paired to launch Medialink Latin America.

MIAMI: In a deal that formalizes and extends a distribution

relationship that has been in place for over a year, International Media

Services and Medialink Worldwide have paired to launch Medialink Latin

America.



Medialink CEO Larry Moskowitz painted the deal as the smartest way to

make further inroads into the Latin American market.



’IMS has a tremendous amount of expertise there,’ he said. ’You can’t

easily build that level of expertise, even if you wanted to.’



While Moskowitz was quick to note that IMS’ insight will benefit the

company’s US marketing efforts to Latino audiences, the real allure of

the deal for Medialink is the IMS network: 180 stations in 23 Latin

American countries.



IMS, in return, gets access to the Medialink brand name and

international reach. As part of the agreement, Medialink will also

provide IMS with access to its TeleTrax broadcast video tracking

technology and its business-to-business news monitoring service,

NewsIQ.



Medialink partner Business Wire entered into a similar deal with IMS

last spring, forming Business Wire Latin America.



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