M&M gets ad firm Sargent & Potratz

MILWAUKEE: Morgan & Myers has rounded out its offerings by acquiring advertising agency Sargent & Potratz.

MILWAUKEE: Morgan & Myers has rounded out its offerings by acquiring advertising agency Sargent & Potratz.

MILWAUKEE: Morgan & Myers has rounded out its offerings by

acquiring advertising agency Sargent & Potratz.



With the purchase, M&M president and CEO Gary Myers said his firm -

which generated fee income of dollars 7.6 million last year - should

bring in ’well over dollars 10 million’ in 2000.



The two agencies entered into a joint venture in January 1998 whereby

they shared staff, clients and even office space. ’Other than

financially, we’ve been operating as one company,’ Myers said.



The combined, 92-person firm will operate as Morgan & Myers, and S&P

staffers have already been relocated to M&M’s Milwaukee, Minnesota and

Jefferson, WI offices.



Shared clients include agricultural equipment company Case Tyler and the

California Raisin Marketing Board.



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