WASHINGTON, DC: Hill & Knowlton became the first top 10 agency to plant its flag in northern Virginia last week, a move that may well herald the coming of other multinationals.
WASHINGTON, DC: Hill & Knowlton became the first top 10 agency to
plant its flag in northern Virginia last week, a move that may well
herald the coming of other multinationals.
H&K’s newest outpost opened last Wednesday. New tech practice director
Michael Causey, who recently joined the firm following a stint as group
VP at Powell Tate (PRWeek, Feb. 28), will be among the office’s
Noting that definitions of what constitutes ’hi-tech’ tend to be overly
broad, H&K DC general manager Torie Clarke said that the opening in
northern Virginia signifies that H&K is moving beyond its traditional
public affairs and healthcare base. Hi-tech represents an estimated 20%
of the revenue posted this year by the DC office - up from a mere 5%
Clarke and Causey believe northern Virginia’s hi-tech community is very
separate and distinct from the DC PR scene and should be treated as
The firm also hopes the move will help bridge the gap between H&K’s
offerings for fledgling tech start-ups and the firm’s public affairs
services that the heretofore unpolitical hi-tech community is starting
to realize it needs.
Among those on H&K’s DC roster is the National Cable Television
Association, which is concerned about Internet access issues. But other
DC clients include the kind of hi-tech companies that are propelling the
region’s economic growth, such as the McLean, VA-based MainControl, a
computer software firm, and the American Mobile Satellite Corp. (Reston,