CLIFTON, NJ: PR pros wanting to get the attention of student editors better be prepared to send plenty of e-mail back and forth.
CLIFTON, NJ: PR pros wanting to get the attention of student
editors better be prepared to send plenty of e-mail back and forth.
This was the main finding of a recently released study by Collegiate
Presswire, a company that distributes electronic press materials to
college media. The survey of 150 student editors, writers and advisors
confirmed what many savvy pros already knew: the Internet has become the
key news-gathering tool for college publications.
Sixty-seven percent of those surveyed said they prefer to receive
information via e-mail. Reading press materials online was the second
most popular choice, with fax and postal delivery lagging far behind.
The findings hold for photos as well: 82% of respondents said they would
use photos from an online news service.
’Most college newsrooms are online,’ said Collegiate Presswire
co-founder Matthew Farlie. ’Reaching them via the Internet can produce
fast results, with placements in papers as early as the next day.’
When asked how much lead time was needed, 41% of the respondents said
two to three days was enough. However, 44% preferred a week’s lead. The
survey also found that student editors were most interested in
entertainment topics, followed by career information and news about the
Collegiate Presswire reaches over 500 college newspapers across the