E-mail preferred by college editors

CLIFTON, NJ: PR pros wanting to get the attention of student editors better be prepared to send plenty of e-mail back and forth.

CLIFTON, NJ: PR pros wanting to get the attention of student editors better be prepared to send plenty of e-mail back and forth.

CLIFTON, NJ: PR pros wanting to get the attention of student

editors better be prepared to send plenty of e-mail back and forth.



This was the main finding of a recently released study by Collegiate

Presswire, a company that distributes electronic press materials to

college media. The survey of 150 student editors, writers and advisors

confirmed what many savvy pros already knew: the Internet has become the

key news-gathering tool for college publications.



Sixty-seven percent of those surveyed said they prefer to receive

information via e-mail. Reading press materials online was the second

most popular choice, with fax and postal delivery lagging far behind.

The findings hold for photos as well: 82% of respondents said they would

use photos from an online news service.



’Most college newsrooms are online,’ said Collegiate Presswire

co-founder Matthew Farlie. ’Reaching them via the Internet can produce

fast results, with placements in papers as early as the next day.’



When asked how much lead time was needed, 41% of the respondents said

two to three days was enough. However, 44% preferred a week’s lead. The

survey also found that student editors were most interested in

entertainment topics, followed by career information and news about the

Internet.



Collegiate Presswire reaches over 500 college newspapers across the

nation.



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