DIARY: Right recipe

A Minnesota firm has discovered the right recipe for spurring creativity among its staffers: add a little ice - and some ice-fishing, too. Russell & Herder put an 8-by-16-foot portable conference center on an ice-covered local lake and used the building for client meetings and staff brainstorming sessions. The hut, according to PR manager Geoff Gorvin, features eight holes for ice fishing, a computer with Internet satellite link, a TV/VCR and even a security system, all powered by a gas generator. The hut was put on Lake Gull on Jan. 20 and remained there until a few days ago, when melting ice necessitated a quick retreat. Still, the icehouse will be back in 2001. ’It goes a long way toward building good client relations,’ Gorvin said.

A Minnesota firm has discovered the right recipe for spurring creativity among its staffers: add a little ice - and some ice-fishing, too. Russell & Herder put an 8-by-16-foot portable conference center on an ice-covered local lake and used the building for client meetings and staff brainstorming sessions. The hut, according to PR manager Geoff Gorvin, features eight holes for ice fishing, a computer with Internet satellite link, a TV/VCR and even a security system, all powered by a gas generator. The hut was put on Lake Gull on Jan. 20 and remained there until a few days ago, when melting ice necessitated a quick retreat. Still, the icehouse will be back in 2001. ’It goes a long way toward building good client relations,’ Gorvin said.

A Minnesota firm has discovered the right recipe for spurring

creativity among its staffers: add a little ice - and some ice-fishing,

too. Russell & Herder put an 8-by-16-foot portable conference center on

an ice-covered local lake and used the building for client meetings and

staff brainstorming sessions. The hut, according to PR manager Geoff

Gorvin, features eight holes for ice fishing, a computer with Internet

satellite link, a TV/VCR and even a security system, all powered by a

gas generator. The hut was put on Lake Gull on Jan. 20 and remained

there until a few days ago, when melting ice necessitated a quick

retreat. Still, the icehouse will be back in 2001. ’It goes a long way

toward building good client relations,’ Gorvin said.



Not to mention giving clients a chance to catch their own dinner.



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