Just because you hire a PR agency doesn’t mean you actually have to listen to its advice.
Just because you hire a PR agency doesn’t mean you actually have to
listen to its advice.
That seems to be the message stemming from a recent conflict involving a
hi-tech PR agency (which, in a fit of typical industry paranoia, asked
that we not reveal its name) and a new client owned by a Belgian
The firm was attempting to put together a news release that would be
attributed to the client’s Belgian principal. The company, however,
insisted that after an individual’s name, the number 28 should appear in
In Belgium, apparently, it is customary that when people share the same
name, the way to distinguish them is by inserting the year of birth in
parentheses after the name. No matter how hard the PR firm argued that
this practice would distract American journalists from the story, the
As always, the client won out. And just as predictably, subsequent media
calls ignored the substance of the release in favor of questions about
the ’28.’ Hey, you get what you pay for.