ZOT Group plucks NASA’s press pro

BOSTON: Roderic Olvera Young, formerly press secretary to NASA Administrator Daniel Goldin, has made the leap from space to cyberspace.

BOSTON: Roderic Olvera Young, formerly press secretary to NASA Administrator Daniel Goldin, has made the leap from space to cyberspace.

BOSTON: Roderic Olvera Young, formerly press secretary to NASA

Administrator Daniel Goldin, has made the leap from space to

cyberspace.



Young has been tapped by the ZOT Group, a Web consultancy focusing on

emerging standards and communications, as communications director, a new

position. Young, who started in the post last Monday, will oversee all

client and corporate marketing and PR initiatives.



While moving from NASA to the Internet might not seem like a natural

progression, Young insisted that there are similarities. ’Where else in

today’s world is there so much challenge as the Web?’ he asked. ’At

NASA, there were new inventions and discoveries every day, and it’s the

same with the Web.’



ZOT Group CEO Sally Khudairi also sees parallels between the two

jobs.



’At NASA, Roddy dealt with technology that was extremely complex and

brought it to a level that the general public could understand,’ she

explained.



’That’s what we’re looking for as well.’



Prior to joining ZOT, Young worked for more than 10 years in the PR and

public policy arena. As Goldin’s press secretary, he shaped the space

agency’s message and fostered relations with the national media. He was

also responsible for conveying the importance of the Shuttle-Mir

program, John Glenn’s return to space and the goals of the International

Space Station.



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