RICHMOND, VA: Integrated marketing communications shop Siddall, Matus & Coughter (SM&C) is throwing its hat into the increasingly crowded northern Virginia hi-tech market.
RICHMOND, VA: Integrated marketing communications shop Siddall,
Matus & Coughter (SM&C) is throwing its hat into the increasingly
crowded northern Virginia hi-tech market.
Though the primary motivation behind the opening of the new outpost is
to cash in on the region’s hi-tech boom, SM&C plans to distinguish
itself by offering management and consulting services as well.
A well-known government liaison to the hi-tech community, Patricia
Woolsey, has been hired to establish the firm’s beachhead in northern
Virginia, and more staff will be hired as client demand increases.
Woolsey’s chairmanship of the Fairfax County Economic Development
Authority coincided with the rise of the region’s hi-tech industry. She
also chaired and remains on the board of the Virginia Center for
The office will strive to serve both clicks-and-mortar and
bricks-and-mortar businesses. But in the case of Internet start-ups and
even established companies striving to enter the e-commerce space, the
firm’s consulting services will extend beyond image and brand
development to include more managerial functions that SM&C believes are
essential for e-commerce success.
SMC posted 1999 billings of dollars 40 million. The firm has worked for
Riggs National Bank and the Virginia Department of Transportation.