Shandwick to do Rooster’s launch

MINNEAPOLIS: Rooster.com, an agricultural industry Web site, has tapped Shandwick for its May 1 launch.

MINNEAPOLIS: Rooster.com, an agricultural industry Web site, has tapped Shandwick for its May 1 launch.

MINNEAPOLIS: Rooster.com, an agricultural industry Web site, has

tapped Shandwick for its May 1 launch.



What makes the project intriguing is the site’s backers, which include

DuPont, commodities giant Cargill and the Cenex Harvest States

Cooperatives, an upper midwest farmers’ co-op that serves 325,000

farmers and ranchers.



Post-launch PR will be handled by Rooster’s management team, according

to Shandwick SVP Cathy Kennedy. The site is designed as a marketplace

for farmers to buy and sell everything from crops to equipment.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in