Seminal PR text revised to cover global PR, impact of the Internet

SAN JOSE: Tackling everything from case studies to the relatively new field of litigation PR, several of the nation’s top PR educators have revised Public Relations Strategies & Tactics for release in an abridged paperback edition this summer.

SAN JOSE: Tackling everything from case studies to the relatively new field of litigation PR, several of the nation’s top PR educators have revised Public Relations Strategies & Tactics for release in an abridged paperback edition this summer.

SAN JOSE: Tackling everything from case studies to the relatively

new field of litigation PR, several of the nation’s top PR educators

have revised Public Relations Strategies & Tactics for release in an

abridged paperback edition this summer.



The textbook, written by Dennis Wilcox (coordinator of the PR degree

program at San Jose State University), Phillip Ault (former editor of

the South Bend Tribune), Warren Agee (University of Georgia) and Glen

Cameron (Missouri School of Journalism), is considered one of the top

introductory teaching tools for students pursuing a degree in PR or a

related communications discipline. By releasing it in abridged form, the

authors are hoping it will be used as a reference by PR pros as

well.



The recently released sixth edition of the text includes added

information on global PR and updated coverage of the role played by the

Internet and intranets in today’s industry. ’It’s a comprehensive book

with an emphasis on practical situations,’ said Wilcox.



Used in 250 colleges and universities, the book includes classic case

studies and comprehensive, PR-centric analyses of the Exxon Valdez oil

spill and the Clinton impeachment proceedings. ’It gives non-majors

exposure to tactical issues, and students find it very readable,’ said

Colorado State University professor Kirk Hallahan.



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