Burns Patterson, director of PR and new media for Historic Hudson Valley (an organization that promotes tourism to New York’s Hudson River Valley region), seems to have his head on straight - unlike the headless horseman in Tim Burton’s Sleepy Hollow, for which he was tapped as an advisor.
Burns Patterson, director of PR and new media for Historic Hudson
Valley (an organization that promotes tourism to New York’s Hudson River
Valley region), seems to have his head on straight - unlike the headless
horseman in Tim Burton’s Sleepy Hollow, for which he was tapped as an
He also hesitates to bombard journalists with phone calls - our kinda’
Why should we make Hudson River Valley our next vacation
The combination of natural beauty, historic sites, great hotels and bed
& breakfasts, and fine dining.
How do you make a difference?
Strong writing is crucial, but we live in a visual age. I’ve developed
relationships with a great team of photographers and videographers whose
work enlivens our releases.
Tell us something embarrassing about your organization.
We’re the only organization I know of that actually did suffer Y2K
problems with our computer network.
What was your most embarrassing moment?
I provided some help to Tim Burton during research for Sleepy Hollow. He
was kind enough to give me an on-screen credit at the end of the film,
but spelled the company name wrong.
I found this out during a special screening that Paramount provided for
75 of my co-workers, who haven’t let me live it down.
How did you get where you are today?
I get journalists what they need - attention to deadlines, intriguing
stories, great images, honesty and enthusiasm
What is your best habit?
I don’t badger journalists by phone. After a pitch by letter or Fed Ex,
it’s sometimes best to lay off.
What would you like to change about the PR profession?
There are ways the profession could be more socially responsible.
What would you do if you didn’t do what you do?
Write the great American novel or play center field for the New York
Yankees. Probably both.
What do you hate most?
Hate is a strong word, but it might be the New York Mets.
What is the best invention of all time?
Orange juice - oh, wait, that’s a favorite food. How about the JuiceMan
With which historical figure do you identify?
Scotland’s favorite son - the poet Robert Burns. We’re related.
What is your idea of perfect bliss?
A combined softball party and barn dance on a summer afternoon in
What would you do on a desert island?
If no companions for a softball game, I’d write.