Psychiatric group searches for firm to reduce stigma

WASHINGTON, DC: America’s psychiatrists are searching for a PR firm to tell the public and the media that new treatments can alleviate mental disorders.

WASHINGTON, DC: America’s psychiatrists are searching for a PR firm to tell the public and the media that new treatments can alleviate mental disorders.

WASHINGTON, DC: America’s psychiatrists are searching for a PR firm

to tell the public and the media that new treatments can alleviate

mental disorders.



The American Psychiatric Association (APA) has contacted five firms in

the DC area about working on the six-figure account, according to

director of public affairs John Blamphin. While he declined to identify

the agencies, he said they will be invited to the association to get

background on the proposal and will then be asked to submit a response

shortly thereafter.



The association plans to select a firm sometime this spring.



Blamphin said the goal of the PR effort is to more accurately present

the value and success of new treatments for mental illness. ’It’s a

matter of reducing the stigma associated with mental illness and its

treatment,’ he said.



Blamphin was quick to add that the campaign is not an attack on

psychologists.



Still, he conceded that the APA’s members ’are concerned about their own

image as professionals.’ He hinted that the public may not be entirely

aware that psychiatrists offer patients ’the full range of services,’

including prescribing medications to treat a wide range of mental

conditions - something psychologists are not permitted to do.



’It’s not a campaign so much as a stepping up what we are already

doing.’



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