WASHINGTON, DC: America’s psychiatrists are searching for a PR firm to tell the public and the media that new treatments can alleviate mental disorders.
WASHINGTON, DC: America’s psychiatrists are searching for a PR firm
to tell the public and the media that new treatments can alleviate
The American Psychiatric Association (APA) has contacted five firms in
the DC area about working on the six-figure account, according to
director of public affairs John Blamphin. While he declined to identify
the agencies, he said they will be invited to the association to get
background on the proposal and will then be asked to submit a response
The association plans to select a firm sometime this spring.
Blamphin said the goal of the PR effort is to more accurately present
the value and success of new treatments for mental illness. ’It’s a
matter of reducing the stigma associated with mental illness and its
treatment,’ he said.
Blamphin was quick to add that the campaign is not an attack on
Still, he conceded that the APA’s members ’are concerned about their own
image as professionals.’ He hinted that the public may not be entirely
aware that psychiatrists offer patients ’the full range of services,’
including prescribing medications to treat a wide range of mental
conditions - something psychologists are not permitted to do.
’It’s not a campaign so much as a stepping up what we are already