Pros mourn a candidacy powered by PR

WASHINGTON, DC: In the wake of Sen. John McCain’s sudden rise and equally abrupt fall from contention for the Republican presidential nomination, PR pros lined up last week to eulogize a campaign that, at times, approached greatness.

WASHINGTON, DC: In the wake of Sen. John McCain’s sudden rise and equally abrupt fall from contention for the Republican presidential nomination, PR pros lined up last week to eulogize a campaign that, at times, approached greatness.

WASHINGTON, DC: In the wake of Sen. John McCain’s sudden rise and

equally abrupt fall from contention for the Republican presidential

nomination, PR pros lined up last week to eulogize a campaign that, at

times, approached greatness.



’McCain was a guy who could have been President,’ said BSMG/Los Angeles

senior MD Armando Azarloza. ’He had the right strategy and a compelling

message, but then he went completely off message.’



Not everyone, however, agrees with Azarloza’s belief that McCain

mortally wounded himself when he called prominent religious-right

leaders Pat Robertson and Rev. Jerry Falwell ’evil.’ Chris Wilson,

president and COO of SWR Worldwide, responded bluntly when asked what

McCain might have done differently: ’Raise dollars 80 million.’



Still, Wilson complimented McCain for ’running a campaign that bordered

on genius. It showed the power of PR.’ Citing the senator’s personal

story, Wilson said, ’They did a masterful job of playing it for all it

was worth.’



Added democratic political consultant Jim Margolis, ’George Bush was

about one mistake away from losing the nomination, despite his money,

endorsements and the (primary) calendar.’



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