International News: UK firms: we want our MTV payment

LONDON: Disgruntled UK consumer agencies are considering billing MTV for their time after the channel carried out a full pitching process - then decided not to employ an agency and instead hired an in-house press officer.

LONDON: Disgruntled UK consumer agencies are considering billing MTV for their time after the channel carried out a full pitching process - then decided not to employ an agency and instead hired an in-house press officer.

LONDON: Disgruntled UK consumer agencies are considering billing

MTV for their time after the channel carried out a full pitching process

- then decided not to employ an agency and instead hired an in-house

press officer.



Among the firms that pitched for the business were Cake, Freud

Communications, Henry’s House and Propeller Marketing Communications.

Incumbent agency Coalition PR was invited to participate, but

declined.



The reason given to the agencies for the change of heart was MTV’s ’head

count’ - a policy dictated by parent company Viacom. Previously, MTV had

too high a staff count to employ a press officer, but this changed after

the agencies’ pitches were heard. The eventual hiring of the press

officer will fill a vacancy that had existed for 18 months.



One of the firms considering billing MTV for pitch costs said that all

agencies involved feel as if they’ve been used. ’We put in a lot of time

and effort, and they got a tremendous bunch of ideas,’ a senior staff

member said, adding that the agencies involved in the pitch were told by

e-mail of the channel’s decision.



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