DuVernay opens up ethnic entertainment shop in LA

LOS ANGELES: Hoping to fill what she believes to be an underserved market niche, former mPRm Public Relations account supervisor Ava DuVernay has opened her own boutique firm specializing in the urban and ethnic entertainment market.

LOS ANGELES: Hoping to fill what she believes to be an underserved market niche, former mPRm Public Relations account supervisor Ava DuVernay has opened her own boutique firm specializing in the urban and ethnic entertainment market.

LOS ANGELES: Hoping to fill what she believes to be an underserved

market niche, former mPRm Public Relations account supervisor Ava

DuVernay has opened her own boutique firm specializing in the urban and

ethnic entertainment market.



DuVernay, who left mPRm in December, has already amassed a client roster

that includes CBS, Miramax Films and Trimark Pictures (all on a project

basis). She has also snared corporate work for Xenon Entertainment Group

and Agency West, Hollywood’s only black-owned talent agency.



Based in Los Angeles, DuVernay has also forged an informal alliance with

Bazan Entertainment Marketing, a New Jersey-based marketing and PR firm

specializing in films by minority filmmakers, including director Spike

Lee.



While with mPRm, DuVernay handled TV, film, home video and corporate

publicity campaigns for Miramax, October Films, the Disney Channel,

Viacom TV, Artisan Home Entertainment and MGM Consumer Products. Prior

to her mPRm tenure, she was an AE at Bender/Helper Impact.



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