Diary: Vorhaus PR uses heart to get on Letterman’s good side

While many pros clamor to get their clients on CBS’ Late Show with David Letterman, Vorhaus & Company once again found a way to get Dave’s attention.

While many pros clamor to get their clients on CBS’ Late Show with David Letterman, Vorhaus & Company once again found a way to get Dave’s attention.

While many pros clamor to get their clients on CBS’ Late Show with

David Letterman, Vorhaus & Company once again found a way to get Dave’s

attention.



To celebrate the host’s return after a six-week hiatus following

quintuple-bypass surgery, the agency decided to give him a neighborly

welcome back.



The firm, located across the street from Dave’s Broadway offices, put a

sign in its six-foot windows that read, ’Keep it pumping, Dave.’ The

get-well made it into a People magazine article on Dave’s return, and

was shown twice on the show during station breaks.



This is not the first time Vorhaus has gotten press for this sort of

thing. ’We’re neighbors and have a nice relationship with them,’ said

director of media relations Bonni Brodnik, who insisted that the effort

was from the, er, heart, rather than a sleazy attempt to stir up

attention for the agency. ’When a neighbor is not well, you express your

sentiments.’



But will the neighborly feelings be reciprocated by the Letterman staff

in the form of invitations for Vorhaus clients to appear on the

show?



Or will the firm’s clients volunteer to hang from the windows in a

precarious attempt to get noticed? Stay tuned.



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