While many pros clamor to get their clients on CBS’ Late Show with David Letterman, Vorhaus & Company once again found a way to get Dave’s attention.
While many pros clamor to get their clients on CBS’ Late Show with
David Letterman, Vorhaus & Company once again found a way to get Dave’s
To celebrate the host’s return after a six-week hiatus following
quintuple-bypass surgery, the agency decided to give him a neighborly
The firm, located across the street from Dave’s Broadway offices, put a
sign in its six-foot windows that read, ’Keep it pumping, Dave.’ The
get-well made it into a People magazine article on Dave’s return, and
was shown twice on the show during station breaks.
This is not the first time Vorhaus has gotten press for this sort of
thing. ’We’re neighbors and have a nice relationship with them,’ said
director of media relations Bonni Brodnik, who insisted that the effort
was from the, er, heart, rather than a sleazy attempt to stir up
attention for the agency. ’When a neighbor is not well, you express your
But will the neighborly feelings be reciprocated by the Letterman staff
in the form of invitations for Vorhaus clients to appear on the
Or will the firm’s clients volunteer to hang from the windows in a
precarious attempt to get noticed? Stay tuned.