When is good advertising bad PR? When it disses somebody’s hometown.
When is good advertising bad PR? When it disses somebody’s
After the launch of its dollars 20 million ’Reasons to Travel’ campaign,
in which a boss passes down an undesirable travel assignment, Best
Western took some flack for having designated Tulsa and Calgary the
Alas, humor-impaired residents in those towns missed the joke.
Tulsa mayor Susan Savage wrote to Best Western president Jim Evans
suggesting that he substitute the name of his hometown (Dubuque, IA), in
the next commercial, while disgruntled Calgary residents planned similar
protests until Best Western decided to temporarily withdraw the ads.
’The intent was to show the trickle-down theory of how the boss passes
down assignments,’ explains external communication director Carolyn
’It was not our intent to offend the residents of Calgary and
Translated: Lighten up, people.