Diary: Tulsa, Calgary get on Best’s bad side

When is good advertising bad PR? When it disses somebody’s hometown.

When is good advertising bad PR? When it disses somebody’s hometown.

When is good advertising bad PR? When it disses somebody’s

hometown.



After the launch of its dollars 20 million ’Reasons to Travel’ campaign,

in which a boss passes down an undesirable travel assignment, Best

Western took some flack for having designated Tulsa and Calgary the

dreaded destinations.



Alas, humor-impaired residents in those towns missed the joke.



Tulsa mayor Susan Savage wrote to Best Western president Jim Evans

suggesting that he substitute the name of his hometown (Dubuque, IA), in

the next commercial, while disgruntled Calgary residents planned similar

protests until Best Western decided to temporarily withdraw the ads.



’The intent was to show the trickle-down theory of how the boss passes

down assignments,’ explains external communication director Carolyn

Hicks.



’It was not our intent to offend the residents of Calgary and

Tulsa.’



Translated: Lighten up, people.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in